Influencers

A new study has found that Gen Z may value AI and authenticity on social media differently than older generations. Analytics firm Sprout Social's 2024 Influencer Marketing Report gathered feedback.....

Indias booming influencer marketing sector, valued at over Rs 1,800 crore, faces a significant setback due to the prevalence of fake follower fraud. Legitimate creators are grappling with the.....

Tattle Life users speculate about influencers' lives, spout rumours, make hateful comments about them, and judge their life decisions. (Probably) AI-generated garbage is capitalizing on the release of.....

A new study sheds new light on how influencers make money and how the creator economy may change in 2024. Titled "State of Creators," the report examines the business strategies of 2,000 creators who.....

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie.....

Instagram is a crazy realm of bizarre trends and one such trend has not only sparked controversies but has also made a city famous: Dubai. Dubai, the tax-free heaven for a lot of millionaires, is now.....

Ranveer Singh and Pritam, of course, take centre stage, onboard the "One Day Xpress," inthe video.But wait, there's more,Dhanashree Verma, YouTubers Flying Beast (aka Gaurav Taneja) and BeYouNick (aka.....

As a longtime digital marketer, I've seen firsthand just how quickly the marketing and advertising landscape has changed over the past two decades. At the beginning of my career, the only.....

Several large social media influencers are on the Income Tax radar following their travel posts to exotic locations.

Hotmart is quietly turning even micro-influencers into millionaires.

Virtual influencers are computer-generated characters that mimic humanistic traits and personalities to form connections with the target audience. They help brands avoid controversy, have flexibility,.....

From cooking and childcare videos to satirical reels and parenting tips, mom content creators are engaging with a niche audience in interesting ways. They not only have a loyal set of followers, but.....